July 16, 2018
In the time of dial-up internet, many people’s modems would occupy the phone line, effectively disabling the telephone whilst they were online. This inconvenient procedure seems unthinkable in our ever-connected world. There’s also a peculiar irony to it when you consider that your phone is now the very thing that enables our ever-present connection – not something that would challenge it. After all, we don’t just “go online” as we once did – we now live our entire lives online.
June 25, 2018
There are two distinct approaches that almost any business can leverage to make sure social proof is an asset, not something to live under the tyranny of. Where possible,
June 25, 2018
Social Proof is a powerful psychological technique that can make or break a business. But social proof is far more than just Facebook or followers – the power of ‘general consensus’ is present in everything from sitcoms to overdue tax reminders. In this 3 part series, we look at the objective value of social proof, and how smart marketers can weaponise it to persuade and personalise it to their audiences.
June 25, 2018
Social Proof is a powerful psychological technique that can make or break a business. But social proof is far more than just Facebook or followers – the power of ‘general consensus’ is present in everything from sitcoms to overdue tax reminders. In this 3 part series, we look at the objective value of social proof and how smart marketers can weaponise it to persuade and personalise it to their audiences.
June 21, 2018
Amazon was founded in 1994 by Jeffrey Bezos. Bezos was 30 years old and working on Wall Street at the dawn of the internet revolution. Like many others at the time, Bezos made the swift decision to quit his job and start a company to take advantage of the surging popularity of the internet. Bezos composed a list of the top 20 products that he could potentially sell on the internet, eventually deciding on books due to their low cost and universal demand.
June 14, 2018
Hotelchamp and Revinate today announced a new technology partnership that allows hotels to seamlessly link personalised email marketing campaigns to the hotel’s website experience. Marketers can now more efficiently bring entire direct booking campaigns to market.
June 12, 2018
Hotelchamp has been awarded best Dutch startup of 2018. In a fully packed Atlas Theater in Emmen, Hotelchamp won the Young Business Award on June 7.
June 8, 2018
Do you know your hotel website conversion rate? The exact percentage? For many hotel marketers, it is the single best indicator of website performance – the lookers that turned to bookers at the bottom of your marketing funnel. You likely know where you’re losing them in the customer journey too – metrics like conversion funnels are designed specifically to show you on which page they’re leaving.
May 28, 2018
Metasearch has changed the way people book travel. With the majority of holidaymakers first deciding their destination, the next step is often to gather the options for accommodation. By design, metasearch websites provide the freedom of choice and transparency that consumers are looking for in their decision making process.
May 24, 2018
This GDPR opinion piece by Hotelchamp CEO Kristian Valk originally appears in Tnooz.
Is that the sky falling, or just a new era dawning? If you believe the fear-mongers, GDPR is game-over for contemporary marketing techniques.
The European Union’s new General Data Protection Regulation certainly means a significant recalibration for anyone who holds or uses customer data – from May 25, use of that data requires explicit consent,
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