September 12, 2018
Hotelchamp has analysed 500 million data points from the booking process of 1500 hotels from around the world. From chains to independents and from resorts to hostels, regardless of whether guests are looking for luxury or simplicity, family or flexibility, the behaviour is the same – there is a definitive guest journey on every hotel’s website. Defined by 5 key phases, this guest journey is based on universal objectives, opportunities and obstacles that are present in the decision-making process of every potential booker.
September 5, 2018
Hotelchamp’s Data Insight: The latest independent research and industry benchmarking, straight from the Hotelchamp data science team.
September 4, 2018
In recent years, the concept of colour psychology has become a hot topic in art and marketing, as well as many other areas. Experts and researchers have been able to make some meaningful discoveries about the psychology of colour and the effect it has on people’s behaviour, mood and feelings.
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