August 17, 2018
The term “influencers” has been thrown around a lot – this year especially. “Influencers” are users on social media who have established both credibility and popularity within a certain industry.
August 13, 2018
Hotelchamp has analysed 500 million data points from the booking process of 1500 hotels from around the world. From chains to independents and from resorts to hostels, regardless of whether guests are looking for luxury or simplicity, family or flexibility, the behaviour is the same – there is a definitive guest journey on every hotel’s website. Defined by 5 key phases, this guest journey is based on universal objectives, opportunities and obstacles that are present in the decision-making process of every potential booker.
Start your 30-day free trial now
Included in the 30-day free trial: