March 16, 2018
A website’s bounce rate is the percentage of visitors who leave after only viewing a single page. Overlay this with the fact that more than half of the people who enter a website leave in less than 15 seconds and you start to see a concerning phenomenon – the ‘trampoline’ effect. A trampoline website is characterised with a high bounce rate and a low ‘dwell’ time – the amount of time spent viewing the page.
March 7, 2018
Is your hotel already making use of Facebook’s Dynamic Ads? Today we look at how intelligent use of these Dynamic Ads for Travel can better guide website visitors back into the right phase of your direct booking process.
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