February 7, 2018
There are various internal and external factors that influence guests when evaluating a hotel, ranging from location, amenities, reviews and personal taste. A factor that arguably lies at the crossroads of all these factors is Price sensitivity. Price sensitivity can be defined as the degree to which a customer’s behaviour is affected by the cost of a service or product – they may be convinced of the benefits, but need extra reassurance or reminding when it comes to the value they’re receiving.
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