What does a hotel, an airline, a food & beverage (f&b) franchise and Airbnb have in common? They may be more alike than you first thought. Hotels, airlines, f&b franchises and Airbnb all share many of the same issues – competition with lower cost, perishable inventory, customers purchasing in advance, and high demand.

At the beginning of last year, Skift declared 2017 “the year when loyalty becomes an even bigger focus for hotels” – because consumers just aren’t as loyal as they used to be. Since then, high-profile brands have been rethinking their approaches to loyalty and updating their programmes. Independent hotels are finding ways to create their own loyalty programmes to incentivise guests make repeat bookings at their property. 

On Wednesday 13 September, TrustYou and Hotelchamp officially announced their partnership to help hotels improve the online guest experience. TrustYou’s established Meta-Reviews service will complement Hotelchamp’s solution. TrustYou is an expert in analyzing worldwide reviews, posts and surveys, and transforming these into Meta-Reviews to provide convenient summaries and scores for hotels. This will be combined with Hotelchamp’s all-in-one direct booking platform to boost direct bookings and build stronger guest relationships.