The design of your website makes a much bigger impact on people than you might realise. A profitable hotel website is one that builds trust with its visitors and influences them to book directly on the website. All elements, from branding to layout and colours to “calls to action” (CTAs) play a crucial role in engaging with users and increasing the hotel website conversion.
 “Good design is obvious. Great design is transparent” - Joe Sparano
Hotelchamp’s design team works with luxury hotel brands to create brand-specific solutions for each individual hotel property. These crafted tools and solutions are nearly indistinguishable from the website’s design and branding – they bear no Hotelchamp appearance or branding and so provide a seamless user experience to website visitors. Every design is crafted to meet each luxury property’s brand guidelines.
After all, a luxury hotel’s individuality and reputation is just as much about their brand as it is their hospitality; personal touches, location, impeccable service, and luxurious amenities. So when looking for a luxurious five-star hotel, there are already a handful that come to mind. Here are 10 of the luxury brands that are already providing their guests with the ultimate guest journey – on-site and online.
1. Langham Hotels
The Langham in London was Europe’s first “Grand Hotel” when it opened in 1865. Amongst those at the hotel’s grand opening were many members of the Victorian high society, including the Prince of Wales. Today, the Langham Hotels and Resorts has a portfolio of luxury hotels in prime destinations around the world. Each Langham hotel reflects today’s interpretation of Sincere Service, Innovation, Captivation of the Senses, and Exceptional Design.
2. Oetker Collection
The history of the Oetker brand goes back nearly a century and a half to Cap d’Antibes in 1870. Villa Soleil opened as a writers’ retreat later immortalised by F. Scott Fitzgerald in his novel Tender is the Night. Today, the Oetker Collection upholds its famous legacy through an inspiring selection of “masterpiece” hotels around the world.
3. New World Hotels
Part of Rosewood Hotel Group, this luxury brand was inspired by Asia’s energy and unique style of thinking. Doing their best to inspire guests through art and design, these 5 star properties are spread across Asia, and each have a nod to the deeply rooted Asian culture.
4. Regent Hotels
Regent Hotels were founded in 1970 by legendary hotelier Robert H. Burns, with a focus on blending Eastern simplicity with Western elegance. Regent is the world’s first Asia-based global hospitality group, and through their impressive collection of modern luxury hotels infused with the warmth of traditional Asian hospitality, Regent Hotels reflect indigenous cultures while embracing the familiarity of home.
5. COMO Hotels & Resorts
This luxury hotel brand was founded in 1991 and is committed to creating extraordinary experiences for people with a passion for life lived to the fullest. With properties from Bhutan to Miami, and drawing inspiration from compelling locations, COMO focuses on providing people with ways to nurture mind-body wellness, as well as world-class cuisine and five star service.
6. Baccarat New York
Opening its doors in 2015, the Baccarat Hotel New York reimagines the elegance and perfection of the legendary French crystal maker into a luxury hotel brand. With one hundred and twelve rooms, each with custom-made Italian Mascioni jacquard bedding, and a penthouse valued at $60 million, in this extravagant hotel, no expense has been spared.
7. Emaar Hospitality Group
Created in 2007, the Emaar Hospitality Group owns and manages a premium portfolio of hospitality assets and brands. Included in their impressive list is Address Hotels + Resorts, a premium luxury hotel and residences brand; Vida Hotels and Resorts, an upscale lifestyle hotel and residences brand; and Rove Hotels, a contemporary midscale hotel and residences brand.
8. Doyle Collection
The Doyle Collection Group was born in 1964 when Pascal Vincent Doyle opened the group’s first hotel. Ongoing innovation and investments are made to ensure that the eight boutique hotels are always luxurious, yet retain their local feel. The result is a collection of hotels that are timeless, and provide guests with the ultimate experience.
9. Dusit Thani Hotels & Resorts
Dusit Thani Group is a company founded in 1948 by Thanpuying Chanut Piyaoui. The brand is a leader in hotel management and education, and comprises a unique international portfolio of five star hotels and resorts operating under four brands: Dusit Thani, dusitD2, Dusit Princess and Dusit Devarana. The company considers their guest loyalty the key driver of its growth and success.
10. Park Plaza Hotels
Park Plaza International was founded in 1986 by Jonathan Read, and offers trend-setting designs coupled with a distillation of the energy and style of each city center they are located in. Park Plaza offers stylish guest rooms, outstanding meeting spaces, and dedicated staff who offer reliable service, flawlessly delivered. Park Plaza Hotels go out of their way to show true appreciation to guests.
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